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HOW TO SELECT A HEALTH PLAN

It's time for you to select a health plan for your growing company. The first thing you'll find is that this isn't easy. You can't try it on for size or look under the hood. But you want to make the best choice, so you do what you can. You ask your friends or other companies how they like their health plans. If you have time, you read the plan's brochures and talk to their staffs. And you look at how much each plan costs. All these things may give you a gut feeling about which plan might be right for your company. As a health-care consultant, I regularly follow a systematic approach to determine which health plan I will recommend to my clients. I hope this step-by-step approach to getting information will help you make an informed choice about which health plan is best for your company. Remember, it's a great idea to look at the overall quality of the plans you're considering.

Step 1: Consider the basics

Make a list, either real or in your mind, of the things that are most important to you. Consider the following categories and be prepared to make some trade-offs.

Coverage
-Most plans cover similar benefits, but the differences are in the details. Look at such areas as mental health, home care, chiropractic care, or anything that is particularly important to you.

Choice
-Is there a certain doctor you'd like to choose either for routine care or specialty care? Do you have a favorite hospital? Some plans offer a "point-of-service" program that lets you get care from doctors or hospitals that are not part of the plan's network, but you'll pay more for it.

Convenience
-You probably want a plan that has doctors located near your home or office. But for you, convenience might also mean that it's easy to get prescriptions filled, or that evening and weekend appointments are available.

Cost
-You will pay a visit fee, or co-payment, whenever you get care.

Step 2: Consider Quality

Now, it's time to find out a little bit more about the health plans you are considering. Brokers, consultants and other research firms measure how well health plans perform in many different areas, and often will provide the information on quality to the public.
Here are some of the areas you should consider when evaluating a plan:

Doctors-Ensure that the health plan carefully reviews the qualifications of doctors before it lets them into the HMO network. Also, check how often the plan evaluates its doctors' performance and what percentage of doctors leave the plan each year.

Prevention-Prevention can mean actually preventing disease (through immunizations, for example,) detecting problems or risk factors early (as in breast cancer or cholesterol screening) or carefully managing and existing condition to avoid complications or crises. Look at how effectively each health plan provides members with different kinds of preventive care.

Quality Management-Measure how well the HMO's use patient and physician surveys and other feedback to continually improve care and service. Health plans should be able to explain what they do to improve quality and should have results to show that they are succeeding.

Satisfaction-How do the plan's members like the care and service they receive? Make sure health plans survey their members, and where they fell short, that they take steps to improve.

Step 3: Gather Information

Your best source of information on a particular plan might be the health plan itself - if you know what to ask. Here are a few suggestions:

Most health plans have marketing brochures explaining how the plan works and where its physicians are located. These brochures are helpful, but they shouldn't be your only source of information.

Call the plan's member service or customer relations department and ask for a copy of the member newsletter, health promotion literature or annual report. These will show you how well the health plan communicates with members.

Ask the plan for a sample benefits contract or subscriber agreement. It will tell you about the plan's standard benefits package. (Of course, your benefits may vary.)

Ask the plan if information meetings are held for people who are thinking about joining. This might be a good forum for asking questions.

Ask the plan if it has a quality "report card" and, if so, ask for a copy.

Call the HMO's member service or customer relations department for any statistics showing complaints to the employer or union about health plans.

Another source of information is the National Committee for Quality Assurance, an organization that measures health plan performance. The DC based organization judges HMOs using accreditation and report cards.

NCQA physician reviews and quality experts carefully and thoroughly evaluate how well a health plan manages its network. NCQA checks to see that the plan has safeguards in place to protect patients and to evaluate the quality of care it delivers. NCQA accreditation is viewed by many as a "seal of approval" for health plans. To date, NCQA has reviewed about half of the country's HMOs, and only about one third of the health plans reviewed have received full, three-year accreditation.
In conjunction with NCQA and on their own, many health plans produce "report cards" showing how they perform in specific areas, such as providing their members with certain preventative health tests or treatments. These report cards are based on a set of standardized performance measures developed by NCQA and known as HEDIS (Health Plan Employer Data and Information Set). NCQA is working to make these measures even more useful so that will show how well the plan keeps its members from getting sick and how quickly the plan returns sick members to good health.

NCQA provides information about the health plans it has reviewed free of charge to anyone who wants it. Here's what to ask for:

An Accreditation Status List-This lists all the health plans NCQA has reviewed and their accreditation status (full, one-year, and provisional accreditation, or denial)

An Accreditation Summary Report-You can ask NCQA for a copy of this report for any health plan it has reviewed since July 1995. The report provides details about how the plan measured up against an average in each specific category of standards.

Other sources of information on the quality of health plans include:

Your state's insurance, public health or consumer office regulators

For Medicare, the Health Care Financing Administration (HCFA) or the U.S. Department of Health and Human Services. Ask directory assistance for a regional office near you.

For Medicaid, your state's Medicaid office

Business and Consumer Groups

Step 4: Ask Questions if you have Concerns

No matter how much information you gather, you may have additional questions. Following are a few issues that concern some HMO members. Health plans may not be able to provide you with objective measures related to these issues, but you should express your concerns to a health plan consumer service representative and decide whether you are happy with his or her response.

Access-How easy is it to get an appointment with you need it? How long will you wait in the doctor's waiting room? Can you talk with your doctor on the phone if you wish to? What do you do if you have a medical emergency? What exactly must you do if you and your doctor decide you need to see a specialist?

Continuity-Will you see the same caregiver-whether it's a doctor, nurse or therapist-whenever you need care? This might be especially important to you if you need ongoing or regular care.

Coordination-If you see a primary care doctor and one or more specialists, how will your care be coordinated among them so that nothing falls through the cracks and all of their treatments work together toward your good health?

Flexibility-Can you switch doctors within the plan if you are unhappy with your first choice? How can you get a second opinion? What happens if you disagree with the plan's decisioj not to cover certain services?

Step 5: Put it all Together

After all this, you probably have a pretty good idea about the strengths and weaknesses of all the plans you are considering. This is when you need to decide what's most important to you, and try to match your priorities with the health plan that will best meet your needs. It's not always easy, but important decisions rarely are. 

Robert Cohen is president of Alliance Benefits & Compensation, LLC in Laurel, MD.






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